Bachelor of Arts in Journalism and Mass Communication 

cdlu eDUCATION

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This undergraduate degree focuses on the study of various forms of media and communication, including journalism, broadcasting, public relations, advertising, and digital media. 

1. Journalism: News Writing and Reporting Investigative Journalism Feature Writing Multimedia Journalism

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Core Areas of Study

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Mass Communication: – Media Studie – Communication Theorie – Media Ethics and Law – Media Research Method

Broadcasting: – Radio and Television Production – Broadcast Journalism – Media Production Technique – Digital Broadcasting

Public Relations: – PR Writing and Campaign – Corporate Communication – Crisis Communication – Media Relation

Advertising: – Advertising Principle – Creative Advertising – Media Planning and Buying – Digital Marketing

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Digital Media: – Social Media Strategie – Online Content Creation – Digital Storytelling – Web Design and Development

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Writing and Editing: Proficiency in writing clear, concise, and engaging content across various media platforms. Research and Analysis: Ability to conduct thorough research and analyze information critically. Technical Proficiency: Familiarity with media production tools and software.

SKILLS DEVELOPED

Communication: Strong verbal and non-verbal communication skills. Ethics and Legal Knowledge: Understanding of ethical considerations and legal regulations in media.

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SKILLS DEVELOPED

– Journalist (Print, Broadcast, Online) – News Anchor/Reporter – Public Relations Specialist – Media Planner/Buyer – Social Media Manager – Advertising Executive – Content Creator – Editor – Corporate Communicator

Career Opportunities 

Many graduates opt to further their education with a Master's degree in Journalism, Mass Communication, or related fields, or by specializing in areas such as Digital Media, Public Relations, or Broadcast Journalism.

Further Studie